Creative and Designer
MOTF
Branding and Design
Credits
Freelance work with REFLEX Agency
MOTF is a clothing brand that sources high quality wool and silks in order to create a professional and high-end collection of beautiful clothing.
The goal was to create something that combined the brands four values: professionalism, elegance, versatile and individuality.
We loved the idea of incorporating nature- particularly the lake and images of water into the branding so we paired visuals of ripples with an earthy, water-related color palette and unique yet elegant typeface.
Packaging design reflects the ideals of the lake and natural elements through teal, white and beige images depicting watercolor art and textured packaging.
Clothing tags and retail shopper bags depict a simple, modern approach to clean design with the included logo - an ode to the four highlighted brand values.
Website design reflects ideologies of movement through water graphics and moving stills on selected clothing images.
